For electronic evangelism to be effective, five factors must be kept in mind.
First, the content and approach must be directed toward the people who utilize the internet—younger people.
Second, the approach and style must be conversational, not preachy. Younger people who think and live life from a postmodern perspective prefer a discussion format. They want to ask questions and exchange ideas in a low-key, open-minded atmosphere of dialog.
Third, the content must involve matters that younger people consider relevant to their needs and lives. What mature believers consider relevant and what younger people who do not yet enjoy a renewed relationship with God consider relevant may not always match up. If we are going to use electronic media to engage in meaningful conversations with young people, we must know what is meaningful and relevant to them.
Fourth, we must be patient. An electronic conversation that involves an exchange of ideas takes time to occur and produce results. It may take six months or longer of patient conversation and answering questions before any kind of progress is apparent. Electronic evangelism takes time.
Fifth, electronic evangelism must include opportunities to experience the relational aspects of Christianity. There must be places where young people who are thinking and discussing online can go in person to worship and enjoy fellowship. Christianity is not only something that must be considered rationally, but something that must be experienced emotionally.
The electronic medium is a tool that believers can use effectively to tell the story of Jesus if we think about the audience, the approach, the content, the time involved, and the experiential elements that must also be part of the process.